You better believe that words have weight, power, and force that can improve your business English and strengthen how you deliver your message. That's right, some words are known to encourage people to spend money, to agree with a speaker's opinions, etc. You need to carefully study the words here, and then you should implement them into your sales pitch, your marketing project, your public speech, or any other business English you use.
You always ranks as the most powerful word. You want to feel attention, to feel like companies are talking exclusively to you. Look at commercials for example.
Even here...telling you that I've helped some students become fluent in English has far less power than saying, "You will become fluent in English."
Save is probably equally important to results. How much money (another keyword!) can you save a company or customer? People want to feel like they are getting a good price, a special discount. Companies want to reduce costs.